Skit based half hour show I wrote and produced, along with its companion site and related material.
YouthTube’s model was valued added community engagement. Viewers collected clues throughout the show, prompting them to visit sponsor businesses to obtain a code. This was potential [added] foot traffic for the business over just running a spot on the show.
After visiting all the businesses and entering the codes on a website hosted by the station (data collection for the station) food prizes from local vendors were awarded to winning contestants. This was traffic generation for food vendors in exchange for a small free something.
A win-win all around.